Priya Wear

Priyanka Pradhan is the founder of Priya Wear, the lifestyle brand designed in Switzerland and made in India. It started as a project to connect her worlds: her Indian heritage with her life in Europe. 

At the heart of the brand is the traditional hand block-printing craft where wooden blocks are used to print intricate designs on cotton. 

Priyanka is passionate about ensuring that artisans involved in creating her collections live a dignified life, so we partner with manufacturers who ensure ethical labour practices. 

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